Add Chatbot to Your Website in Under 5 Minutes: A Step-by-Step Tutorial

You see them all around: chatbots chatting with you on various websites, instant messengers, and social networks. They're invaluable for companies of different sizes since 80% of consumers expect lightning-fast responses from companies, and a whopping 78% tend to buy from the ones that reply first.

And the best part? You don't need to hassle with development teams or outsourcing to set up a chatbot. You can create it yourself in just a few minutes — and you don’t need high-level programming skills to add a chatbot to your website! Join us as we will tell you how to integrate chatbots on websites successfully and easily.

Chatbots are here to stay. The chatbot scene is booming faster than ever. And it's no surprise why: these little helpers can handle basic queries, gather and vet leads 24/7, suggest products, keep users in the loop with updates, gather feedback, and more. That's why lots of companies are pivoting and gearing up to welcome chatbots into their setups soon.

According to a study conducted by Drift, nearly 70% of consumers worldwide engage with virtual assistants, with online trading (48%), beauty and health (27%), and telecommunications (25%) being the most popular sectors.

Additionally, according to Accenture, 57% of executives state chatbots can increase ROI with minimal investment. On top of that, chatbots cut down service costs. While they can't completely replace real agents, chatbots are total lifesavers when it comes to slashing your company's service costs — up to 30%. 

Here's the takeaway from all this data: it's prime time for businesses to dive into the world of chatbots and figure out the best ways to weave this tech into their customer experience game plan.

Here's something else you might find interesting: Learn the top ways your business will benefit from a Chatbot for lead generation.

Big companies splash investments on sales, tech, and more. But for small businesses, that's not always doable. The good part is that even small teams can outshine the big dogs with snazzy sales AI tech. Thanks to the rise of conversational AI, it's now simpler and cheaper for smaller companies to hop on the virtual assistant train.

Picture having a 24/7 assistant who's a total whiz about your company, products, and target audience. The chat assistant understands how different audiences engage with your website, and what they value most about your products, as well as can dish out personalized experiences and recommendations for everyone.

Exciting, isn't it? Well, this dream has been a reality for businesses of all shapes and sizes across different industries for quite some time now.

If you're gearing up to slap a chatbot onto your business website, picking the right chatbot provider is key. Let's dig into the must-know factors when choosing your chatbot.

AI, Natural Language Processing (NLP), and GPT models determine how effectively the chatbot can understand and respond to user inquiries, ultimately impacting its ability to provide accurate and helpful assistance. They're great at grasping context, analyzing info, and providing personalized answers. In addition, they really get what users are after, making chatting with a chatbot a positive experience, and almost like talking to a human!

When you're picking out a chatbot, make sure to focus on how easy it is to set up or plug into your site. Take NoForm AI Sales Assistant from BotsCrew, for instance: you can add it to your business website in under 5 minutes. Plus, it comes pre-customized and trained with your data, so you're good to go from the get-go.

Just grab the ready-made code and pop it into your website, no matter what platform you're using — tag manager works for this, too. Plus, you don't need a tech team to develop from scratch, train with your data, and integrate your chatbot. We've got clear step-by-step instructions to guide you through the hassle-free process!

Here's something else you might find interesting: Discover our comprehensive tutorial on How to Build a Website Bot from scratch that converts, sells, and provides high ROI for your business.

For a chatbot to be top-notch and smart, it needs to be trained with custom datasets such as specific documents, articles, FAQs, how-to guides, troubleshooting instructions, and the website itself. When you feed your chatbot custom datasets, it gets the lowdown on your business or domain, making it a pro at understanding and tackling user queries that are specific to you.

Additionally, training with data that's tailor-made for your domain boosts how accurately your knowledge base chatbot can suss out what users are after and pluck out key bits of info. Last but not least, training a chatbot on your data enhances its overall understanding of your business, products, and website, reduces hallucinations, and more.

Customized chatbots are shaking things up in how interactions unfold and how deployments roll out. Advanced customization and personalization bells and whistles have been kicking up returns for 70% of retailers, with some seeing a jaw-dropping ROI of 200% or more.

You can take your chatbot's customization beyond just slapping on corporate colors, fonts, and logos. In addition, you can completely tailor it to your business's vibe, including how it talks and interacts with customers. 

For instance, we've worked with Virgin Holidays, a British transatlantic tour operator and market leader for travel to the US and the Caribbean to launch a messenger chatbot using a Californian ToV with its common slang words and expressions.

The client wasn't just looking for any chatbot. They wanted a travel buddy — one that'd chat and vibe like a true Californian, complete with all the slang words, expressions, and friendly, chill, and optimistic vibe. 

The chatbot, which Virgin Holidays named "Cali-bot," used different emojis and gifs in its communication with users. After the launch, our "Cali-bot" had massive success with the audience, so Virgin Holidays received the award for its "Screw it, Let’s do it" campaign.

You've spent countless hours crafting and testing your chatbot. Every flow is meticulously designed to guide users to their answers, and every query funnel is expertly tailored for peak chatbot performance.

So, you hit publish, and you might think your job's done, right? Wrong. Once your chatbot is out there in the wild, engaging with your users, that is when the real hustle begins. It's all about measuring how your queries are handled and evaluating each interaction to fine-tune those flows for maximum results. Because let's face it: optimizing performance is where the magic happens.

With the analytics feature, you can keep tabs on just how well your chatbot is doing and step in with the right moves if its performance starts to dip.

In the context of chatbot development or usage, hidden prices could include:

Clear and upfront pricing is about avoiding additional headaches, eliminating confusion, and giving you a crystal-clear picture of what you're paying for. Let's agree on the fact that it is much better to get a fair deal and have a clear understanding that everything is laid out on the table. Therefore, focus on chatbot providers with a transparent pricing plan.

Immediate 24/7 response. Personalized recommendations. Valuable insights. 3x more leads.

Adding your powered by ChatGPT for commercial use including lead-generation is easy if you have a fast, intuitive, no-code AI chatbot builder like NoForm.ai at your fingertips. 

NoForm.ai automatically qualifies website visitors based on your pre-set business criteria. Once a visitor is qualified, our AI Sales Assistants convert them into a meeting. Just tweak a chatbot to fit your corporate style, ToV, and more. Let's delve into how to add a chatbot to a website.

To add an AI chatbot to a website, sign in with your Google account or use an email address and press 'Continue' first.

Enter your company's website URL to automatically train the future AI virtual assistant with your data. This means it'll absorb info from your site or any other site you specify.

🤖 You've just created your first chatbot. Congrats! Now it is time to customize it to your business needs, corporate style, and more.

Once you've crafted a chatbot for your website, it's time to tailor it to fit your needs. Provide instructions based on the tasks your bot will handle. Complete a form outlining its tone of voice (ToV) and essential communication points to ensure it aligns with your brand's personality and messaging. 

Keep in mind the form will already contain a standard script, which you will need to edit and adapt to your needs. Take the time to infuse it with your brand's identity. Remember, your chatbot is like a virtual employee, so ensure it exudes friendliness, empathy, and helpfulness. This approach will foster positive relationships with prospects and cultivate trust in your brand.

You can customize the company name, logo, chatbot picture, color, welcome message, and more with NoForm.ai. Visual components play an important role in catching people's attention, so take time to adjust to sync with your organization's brand identity guidelines.

Additionally, don't overlook the importance of a captivating welcome message. First impressions count, so consider the greeting and non-intrusive contact form that pops up on your website. When crafting your welcome message, adopt a corporate tone of voice to resonate with your target audience.

Here is your chatbot ready to be used, so it's time to add a chatbot to the website with HTML. Click 'Copy code' for integration. Paste the code to your website's source code and celebrate your new team member! 🚀 Be sure to thoroughly test the algorithm and performance of your chatbot to ensure smooth and effective operation.

After making sure that everything works as you planned, you need to keep an eye on the performance of your embedded chatbot on a website to react quickly if it needs some improvement. For instance, when your chatbot doesn't bring you the expected response from prospects.

Here are the key tips for adding a chatbot to a website and ongoing use of your chatbot both enjoyable and efficient, whether you're a small/medium-sized business owner or an individual specialist.

By pinpointing key performance indicators (KPIs), you can zero in on the most crucial data points to gauge your chatbot's success. This ensures you stay on track with your chatbot objectives.

To outline your chatbot's primary success indicators, consider the following questions:

When it comes to lead generation chatbots, we at BotsCrew found that they work best when they follow up their responses with relevant questions. This not only helps guide users through the sales funnel but also makes the conversation more natural and engaging, like a friendly chat rather than a one-sided exchange.

For instance, if someone asks about the cost of your platform, instead of just giving a price, your chatbot might mention the cost and then, follow up by asking what the user is looking to achieve with your platform. Or an AI virtual assistant might ask if the user would like more info on how your company's pricing works.

Applicable to customer service chatbots: while a chatbot can't replace a person entirely, it can lighten the load on operators by handling common queries. It's crucial to allow users to interrupt the AI virtual assistant and switch to speaking with a real person when needed.

Customize the avatar and name of the NoForm.ai lead-generation bot to match your website's style. However, make sure the chosen name and avatar indicate that it's a chatbot, not a human operator. It's essential to be transparent and avoid misleading users about the bot's identity.

Once your AI virtual assistant is up and running, it's crucial to track its performance to fine-tune your content and continually enhance its success metrics.

Here are some key chatbot metrics to keep an eye on:

Regularly assessing these metrics will help you optimize your chatbot's performance and ensure it delivers maximum value to users.

Checklist for self-test before launching a chatbot:

✔️ The chatbot prompt is logical and aligned with your business goal.

✔️ The script includes all necessary data collection (email addresses, telephone numbers, and more) for the sales team.

✔️ The tone of chatbot communication matches the company's overall tone of voice.

✔️ No typos in the chatbot; buttons are clear and understandable.