Always start with a
Discovery Phase

73% of customers who have a negative chatbot experience do not use that chatbot again
*Publicis Groupe’s DigitasLBi

The Problem

Starting with a new technology
is not always an easy task.

You are not alone.
BotsCrew helped 100+ customers like you to make the right decision.


The Solution

Discovery phase is the data-driven approach to chatbot development.

During this collaborative exercise, our teams finalize chatbot vision, business goals, design, budget, implementation approach, and make the first prototype.

“Work with BotsCrew upfront in the Discovery phase to identify the goals and persona of the chatbot. That’s been key for our partnership’s success. You should prioritize having a plan so that the development process goes as smoothly as possible. We’re in the tech world, and there will always be hiccups here and there, so the Discovery process is truly key to success.
solution author
Jason Lesniewicz
Director of Cultural Tourism, Choose Chicago
The Discovery phase was very valuable for us. And an interesting place for me. It turns out that 33% of the dialogues our customer support team answer “What is your order status” question. So they copy the order number from the chat, look for it on the platform, see what the status is there, and then write whether it is in progress, deleted, or delivered. We had never discussed it at meetings. For our agents, it was background work, so they didn’t even pay attention to it.
solution author
Nadiya Vrublevska
Organisational Development Director at ProSteer Group
“We weren’t in the market yet but wanted to build a chatbot that could answer support questions. We had to anticipate what kind of support questions we’d be facing once we entered the market. Together with BotsCrew, we did a Discovery phase to figure out what could be the topics. I’m very satisfied. They don’t only do what you tell them, but they also think about what you need and make suggestions. I like that they’re proactive.
solution author
Phillip Müller
Head of Support & Services, LIQUIDTOOL

The Process

We collect and analyse
  • Target Audience
  • Business goals
  • Possible risks
  • Market, competitors, trends, industry problems...
We have meetings
and workshops about
  • Current workflows
  • Requirements and ROI
  • Chatbot goals and success metrics
We deliver our ideas,
you leave your feedback
  • User journeys
  • Chatbot persona and scripts
  • Architecture Diagram
  • Natural language processing (NLP)
  • Technical documentation
  • First prototype
Finally, we agree on
  • Time and cost estimates
  • Technical requirements
  • Chatbot roadmap - from Pilot to 10x ROI
  • Draft requirements for the MVP
  • Post MVP ideas

The Result

You get 10x better chances of your chatbot success.


NLP success rate


average user’s feedback


of users find the bot helpful

Take your 30-min Free Consultation

Our chatbot expert will provide you with a step-by-step strategy and share the best practices we gathered since 2016. And, of course, answer any questions you might have.


Book it now!