From $0 to $10.000 In MRR: Pluggi White-Label Chatbot

white-label
chatbots launched

total users
across all bots

ROI

MRR

About The Client

Wyatt Hahn, Cannabis, California SaaS and eCommerce Startup Founder, and Marketing Leader with 7+ years of experience is currently working on growing Pluggi, a Personal AI Budtender.

Our customer was looking for a chatbot developer with a ready-to-use AI Conversational Chatbot Platform. The purpose was to test the idea of creating the AI Budtender & Product Recommendation chatbots for multiple e-stores fast and under a limited budget.

Industry

Cannabis, eCommerce

Channels

Website

Use case

White Label solutions, Lead Generation & Customer Service

Technology

OpenAI, BotsCrew Platform

The Context

Cannabis dispensaries are always looking for ways to increase eCommerce sales, and one way to do that is by using an AI-powered chatbot for lead generation.

In 2022, Pluggi needed to rapidly build an eCommerce tool for cannabis dispensaries that was both cost-effective for a startup, and also scalable as they grew rapidly since Pluggi had already pre-sold some customers before launch.

Wyatt Hahn saw the potential for chatbots to disrupt the existing eCommerce market, and decided to design a white-label chatbot solution that can be used by various companies under their brand name.

The customer already had a vision for the chatbot and he needed a vendor to quickly get up to speed with development and deliver a solution. The purpose was to test the idea of creating the AI Budtender & Product Recommendation chatbots for multiple e-stores fast and with a limited budget.

"Essentially, there were three baseline questions that could be used for an informed cannabis purchase. We decided to use them for a chat widget/chatbot in order to narrow down product selection."

Wyatt Hahn

Pluggi, Founder & CEO

The Solution

Since 2022, Wyatt Hahn has been working with BotsCrew on creating its white-label chatbot, which enables Pluggi to sell products and retain customer ownership. We started with the Discovery phase (tech investigation into required integrations and bot mockups) and then, built and launched the pilot version for the first actual client in 6 weeks, under a $10k investment.

Key Features

To meet our customer's goals, we designed features including:

Short & Convenient Product Selection

Users set their desired effect, taste, and other parameters and get matched products in seconds — with just three questions.

Additional Questions Answered by GPT

Customers can ask anything and receive responses that encourage continued chat and interaction.

Live Chat

Smooth handoff from chatbot to live agent for high-quality support and stronger customer relationships.

Multilingual Capabilities

Pluggi speaks over 50 languages, ensuring every customer gets help in their own language.

eCommerce Integrations

Native integration with leading cannabis platforms including Dutchie, Treez, and iHeartJane.

Google Analytics Integration

Connect Google Analytics to effectively track and measure the bot's performance on your end.

Additional value for our client is:

✅ Scalability. As the solution is built on the BotsCrew's Conversational AI Platform, it empowers Pluggi with bot scalability — they can now launch new custom bots on dispensaries' websites in 2 working days.

✅ Autonomy. BotsCrew's Conversational AI Platform allows the Pluggi team to manage most of the bot content, visuals, and settings without coding skills. BotsCrew still covers the most technical part — integrations and complex customizations.

✅ Custom widgets for each individual dispensary. Since each dispensary is unique in its way, we make everything completely customizable to fit the dispensary's experience and menu.

✅ Different chatbots for various locations. Different regions can surely have different law bases and assortment available. We customized chatbots for each location keeping in mind key differences that can be important for potential buyers.

Some of Our “Aha” Moments & Future Plans

We launched over 100 white-label chatbots for different dispensaries since March 2022, and we still are adding new customization capabilities. BotsCrew has enabled the client to grow from having $0 revenue in March 2022 to recording more than $10,000 in monthly recurring revenue as of now.

100+

White-label chatbots launched

$10K+ /mo

Monthly Recurring Revenue

15.6×

Average ROI

23.6K+

Total users across all bots

+28%

Increase in cart value

−15%

Decrease in cart abandonment

"Having a strong tech partner who is a very flexible expert in ChatGPT and custom chatbots helped to quickly engage with the new clients and make changes to the product offering based on customer feedback. Collaborating with BotsCrew was crucial to getting us where we are now. It's been nothing but great working with you."

Wyatt Hahn

Pluggi, Founder & CEO