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Musement - travel chatbot

Our goal was to make a seamless booking experience across all verticals, helping consumers to discover things that are relevant to them.






NLP, Java, Spring Data


Musement is a ticketing platform and travel company, which helps to enjoy the fullest experience of destinations. Recently it has raised $10 million in Series B funding. The company was founded in 2013 in Italy as the online platform for tours, activities, shows, museums, and art events. Service at first focused in Europe and then constantly expanding to the rest of the world. The main purpose of the company was to consolidate the tours and activities market by providing a single online destination to discover and book in-destination activities.



Since Musement is B2C business, they understood that almost 100% of their customers are using messaging a lot. That is how they came up with the idea to develop a chatbot for FB Messenger - to be closer to their customers. The main purpose of the chatbot is to help users to find nearest exciting attractions in their area without having to leave their favorite messenger.


Musement’s founders engaged BotsCrew to help with the clarifying of the idea and developing of a Facebook Messenger Chatbot. We`ve started with the prototyping and creating the right flow for the final users based on the analytics of the data provided. Musement and the team decided to add the functionality of search of attractions, thinks to do in any place in the world. And to help users to get there. Also, we gave users the ability to buy a ticket for the events or activities in a click.

For the NLP part we have used external tool recommended by Facebook called wit.ai. A chatbot is able to understand misspellings or mistakes in the locations users input. Also you can just type “what” you want to do and “where” to do it and Musement chatbot will understand.


As the result, the FB chatbot was created and a new channel for Musement`s customers was opened. Musemened has raised $10m of investments and was highlighted in TechCrunch.