Complete Guide: 5 White-Label Chatbot Platforms for Agencies

White-Label chatbot programs show results in 15.6x Average ROI. Look into the key advantages of such a solution for your business and why it is a low-risk and, most importantly, effective investment. This blog post will also unleash which companies provide white-label chatbot platforms for agencies and how to choose a provider for a new revenue stream.

Maria Prokhorenko
Maria Prokhorenko
Feb. 29, 2024. Updated Mar. 27, 2024

Could you predict that chatbots will become the primary customer service channel for roughly a quarter of companies by 2027? That 74% of users would prefer chatbots over live agents to find answers to simple questions and handle quick requests? 

As technology advances and the internet becomes increasingly pervasive, companies are expanding their online footprint. They need to interact with customers around the clock, addressing their inquiries promptly. However, unlike chatbots, human employees cannot maintain the 24/7 availability. At the same time, finding a white-label AI chatbot reseller program that fits your needs can be challenging.

But fret not! Based on clients' reviews and feedback, expertise, and industry knowledge, we've taken care of that task on your behalf! Keep reading to find the top five white-label chatbot platforms for agencies in alphabetical order:

Let's delve deeper into these white-label chatbot platforms.

Why You Might Need a White-Label Chatbot Solution?

Creating white-label chat software from scratch is challenging. It needs a lot of coding, research, quality testing, training a chatbot with your data, developing a user-friendly interface, and more.

However, chatbots have become trendy in the global market and are estimated to reach a worth of $994 million by the end of 2024. Now, businesses seek ways to engage their customers effectively 24/7. Chatbots can be a perfect solution.

White-label chat software is easy to sell to your customers, and businesses can customize their chatbot in any way they see fit. Here are some key advantages of utilizing a white-label artificial intelligence solution:

☑️ Less investment: With the white-label program, resellers are using existing software, and not building it from scratch. This approach significantly reduces investment in chatbot solutions.

☑️ Fast setup: White-label chatbots can be up and running within days, bypassing lengthy development cycles and providing a faster return on investment (ROI).

☑️ Experience in tech isn't required: White-label chatbot resellers don't need to be a developer or a software engineer — another company will build a chatbot solution, taking into account the specifics of your business, required integrations, future expansion needs, etc.

☑️ Pre-sales support: Some white-label companies provide their resellers with pre-sales support. Therefore, there is no need to be highly experienced in the chatbot industry to learn how to sell such a solution quickly.

☑️ Subscription packages for every taste and wallet: White-label solution providers often offer multiple subscription packages tailored to different service tiers, ensuring they cater to the varying needs of your customers.

☑️ High-security level & compliance: Recognized white-label chatbot providers prioritize adherence to data regulations by incorporating features such as data encryption and robust security protocols. That way, resellers don't have to worry about the security nuances of their chatbot solution, focusing on other business tasks.

☑️ Continuous support & maintenance upon request: White-label AI chatbot providers offer continuous support throughout your subscription period, assisting with setup, software integration, and consultations with account & sales managers.

Leading White-Label Chatbot Platforms for Agencies

We've put together the company's services, industries they are experienced in, some of their customers, and other factors that can make up your mind.


Year Founded: 2016

Location: San Francisco, CA

Company Size: 55–100

AI Engine/Platform: GPT-3.5, GPT-4, GPT-4 Turbo

Services: Chatbot development, Voice-Assistant development, Chatbot Support & Maintenance, Generative AI & GPT-4 assistants development, ChatGPT for enterprise

Use Cases: Lead Generation, Customer Service, Internal Automation, HR, Marketing & PR

Account Manager & Support: included. The company's dedicated team provides resellers with technical assistance, pre-sale support, and account management services.

Customers: 90+ companies including Samsung NEXT, Honda, Mars, KIA, FIBA, the International Committee of the Red Cross (ICRC), Adidas, etc.

BotsCrew is a leading chatbot development company with 8 years of experience in building compliant Conversational AI for Fortune 500 enterprises. The company develops fully customizable white-label chat software powered by GPT-4, complex AI, and NLP engines as well as offers various companies white-label chatbot solutions and a chatbot reseller program

Its specialists have vast experience in various technologies and AI models, such as Dialogflow, LUIS,, and a viral GPT-4/GPT-4 Turbo, which will lead to the best matching, smart, easily customized, and scalable white-label artificial intelligence solution for agencies. 

They can also create custom features, integrate any tools or tech stack you currently use, and combine different technologies to better tailor the chatbot to a specific use case. With BotsCrew, you can elevate your platform with bespoke customization at a reasonable cost: from complex integration to Voice AI and beyond. The freedom is all yours!

In addition, resellers are provided with continuous product updates and improvements as well as free account management, tech, and sales support. You've got their backing in pitching the chatbot to your client with a Free Custom GPT-4 Chatbot Prototype (5/7 existing resellers were utilizing BotsCrew's prototypes to pre-sell the solution before formalizing White-Label Partnership with the company) and regular chatbot consultations.

Learn the ins and outs of BotsCrew:

  • Has niche expertise in chatbot development, substantiated by collaborations with Fortune 500 clients
  • Offers unique risk-free start with a White Label trial, allowing to utilize GPT-powered prototypes to pre-sell the solution to prospects before formalizing the partnership
  • No hidden or ongoing costs: you won't be forced to pay big $$ to sustain the solution
  • Customization is available on demand with no limits
  • Unlimited 3-d party integrations
  • Live chat: Yes
  • Security: High-security standards & data encryption. Compliance with GDPR, HIPAA, and others
  • A Free Custom GPT-4 Chatbot Prototype is available
  • Pre-sales support: Yes. BotsCrew offers pitching, essential sales materials, and more
  • Account Manager & post-sale support are available.
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Year Founded: 2017

Location: Chicago, Illinois

Company Size: 51–200

AI Engine/Platform: GPT-3.5 and GPT-4

Services: Website & ChatGPT bots development, Voice-Assistant development, Chatbot Support & Maintenance, Whatsapp Automation, Whatsapp API

Use Cases: Marketing Automation, Customer Support, Lead Generation, and Appointment Booking

Technical Support: included

Customers: The University of California, Manchester City, and more

BotPenguin offers businesses robust and comprehensive white-label chat software. Its key aspect is the strong focus on customization and branding. The platform enables users to infuse their branding, style, and conversational nuances into the chatbots, delivering a unique and personalized experience to customers. 

Chatbots are designed for ease of implementation on websites and various messaging platforms such as WhatsApp, Website, Facebook Messenger, Telegram, WordPress, and Shopify.

BotPenguin lets you launch your white-label chatbot in less than 12 hours. The company customizes the chatbot platform according to your needs, rolls out new features and updates regularly, and offers pre-sale assistance if needed.

Learn the ins and outs of BotPenguin:

  • Customization is available on demand for an additional fee
  • Easy chat flow to build flows (simple and user-friendly UI)
  • Integrations: 60 integrations are available (depending on the package)
  • Each integration takes from 12 hours
  • Live Chat: Yes

Year Founded: 2016

Location: Karachi, Sindh

Company Size: 11–50

Services: Chatbot development for marketing services & needs, Voice-Assistant development, Support & Maintenance, Whatsapp Automation, Shopify, Alexa

Use Cases: Lead Generation, Customer Service

Technical Support: included

Customers: Unilever, Unicef, World Health Organization, and more

Botsify helps you build chatbots and intelligent virtual assistants for your websites. It also offers white-label solutions for agencies and a variety of pricing plans tailored to meet diverse business needs.

Not restricted to a single platform, the chatbot can be integrated across multiple channels including the website, Facebook, WhatsApp, Instagram, Telegram, and Slack. Additionally, Botsify offers multilingual support, translating chatbots into 100+ native languages.

Learn the ins and outs of Botsify:

  • Unlimited Users/Clients
  • Self-setup of the platform
  • Customization is available on demand for an additional fe
  • Platform trial: available with 2-week access and self-setup of the trial period
  • Multiple integration options: Stripe, Paypal, Zapier, Shopify, Zoho, Google Sheets (60+)
  • Live Chat: Yes


Year Founded: 2017

Location: New York, New York

Company Size: 11–50

AI Engine/Platform: Own NLP

Services: Chatbot development for marketing services & needs, Support & Maintenance, NLP, integration with CRM

Use Cases: Lead Generation, Customer Support, Internal Automation, HR, Marketing & PR

Technical Support: included

Customers: WSJ, DonorDrive, Blackstone, and more

Instabot is a white-label chatbot platform that helps you to integrate and launch Instabot into your campaigns quickly. Its chatbot solutions are designed specifically for marketing and HR agencies. 

Their white-label platform gives you complete control and everything you need to manage your teams, and your clients' end-to-end conversational marketing strategies including chatbot design, launch, analytics, and optimization.

Within 2 weeks, Instabot can show better conversion rates through quantitative results in metrics such as email capture, meetings booked, reduction of support emails, etc. In addition, Instabot provides its resellers with in-person training programs and marketing materials to introduce bots to your clients. 

You may also be interested in: the list of top chatbot development companies that can help you find the best chatbot vendor for your business. 

Learn the ins and outs of Instabot:

  • Customization is available on demand for an additional fee
  • Platform trial: available for 1–2 weeks on request
  • Multiple integration options: Salesforce, HubSpot, Mailchimp, Slack, Google Sheets, Google Drive, Dialogflow
  • Analytics is available, you can track Total Users, Engagement rate, Completion Rate, Number of sessions, User detailed data/analytics, Conversation analytics
  • Live chat: Yes
  • Security: data is encrypted with a strong governance of who has access to production data. Instabot is a Soc2 Type2 certified organization. All data is stored in AWS (US location).


Year Founded: 2016

Location: Norwich, Norfolk

Company Size: 11–50

Services: Chatbot development, Voice-Assistant development, AI, RPA, Support & Maintenance

Use Cases: Lead Generation, Customer Service, Internal Automation, Marketing & PR 

Technical Support: included

Customers: Google, Johnson & Johnson, Unilever, and more.

Ubisend is an AI chatbot platform that includes a conversation builder, over 30 channels, unlimited FAQs, integrations, multi-lingual chatbots, and more. They build secure, scalable, and adaptable solutions to meet any requirements; regardless of company size, industry, or challenge.

In addition, with Ubisend, you can launch solutions in over 60 languages, including French, Italian, German, Dutch, and Spanish.

Learn the ins and outs of Ubisend:

  • Customization is available on demand for an additional fee
  • Analytics is fully customizable. You choose which analytics you want to have at the platform setup stage. Available options include active conversations, subscribers per channel, total subscribers, total messages, total conversations, conversations triggered, etc.
  • Live Chat: Yes
  • Security: Ubisend uses its own NLP. All the data is stored on the company's servers and is HIPAA compliant.

How to Choose the Best White-Label Chatbot Platform

Given the vast array of white-label chatbot solutions available, it's crucial to be particularly discerning. Thus, if you are searching for the perfect white-label chatbot platform, here is a comprehensive list of criteria you should keep in mind:

Gather info before searching for a platform

Before delving into your research on white-label chatbot platforms, take a step back and make an overview of your project. Get to know your target audience, the core purpose of your solution, and some technical aspects.

Having this information at hand will assist you in evaluating which chatbot platform to consider. Feel free to unleash your creativity in visualizing your project: presentations, sketches, and examples from competitors can visually depict the desired outcome you aim to achieve.

Check the white-label chatbot agency's expertise: do they have a strong AI profile

The best way to estimate the platform's trustability is to check on a company's expertise and past projects. Once you've compiled a list of potential platforms, it's crucial to examine their experience. For the chatbot project to be successful, you need to be sure that you have a skilled account manager and a tech team with expertise to help implement additional features as you grow.

Start with their websites and check the portfolios. A substantial portfolio of high-tech partner projects serves as good proof of their expertise.

Look for advanced AI capabilities, customization options, seamless integration with popular tools and your ecosystem, data security and privacy, as well as dedicated customer support. Here are key considerations to evaluate when choosing between white-label chatbot platforms in the context of the company's AI prowess:

Track record and projects: Look into the company's history and portfolio of AI projects. Assess the scope, scale, and impact of their AI initiatives. In addition, if you're interested in generative chatbots, make sure that the company specializes in this technology and has sufficient experience in this field.

Domain experts, company's vision & future growth plans: Make sure the company has the required expertise, is up-to-date on AI, and has clear plans for the development of its platform.

Client success stories and testimonials: Review client testimonials and success stories related to AI implementations. Check out our success stories on Clutch via the link.

The BotsCrew team is eager to accomplish all your requirements and meet your AI business needs. We are flexible in customization and white-label chat software integrations with your existing third-party services and platforms. 

Upon request, we connect analytic resources, integration with eCommerce platforms, CRM platforms, SLAs, self-learning capabilities, payment systems, and other software that your clients may use in their companies, to utmost user comfort when utilizing white-label chatbots and effectively address business tasks.

Moreover, with BotsCrew, you get access to the Fortune 500 level of expertise. There is no need to be a well-versed AI expert since you can leverage the knowledge of teams that have been building Conversational AI for KIA, Honda, and others for 7+ years.

👀 Look into how one of our white-label chatbot resellers went from $0 to $10,000 in monthly recurring revenue using the BotsCrew solution.

Market position and recognition: Consider the company's market position and recognition within the AI industry. Awards, accolades, and industry rankings affirm the company's standing as a leader or innovator in the AI space.

By thoroughly assessing these factors, you can determine whether a company possesses a strong AI profile and is well-positioned to meet the evolving business demands of the AI-driven landscape.

Check whether the platform is user-friendly and has a no-code design

No-code interface that is intuitive and user-friendly, allowing agencies to easily create, deploy, and manage chatbots.

Check the platform's versatility and customization options

The white-label chatbot company should provide comprehensive functionality and customization options, enabling resellers to tailor chatbot solutions to the unique needs of their clients. And also ensure that the platform can be fully tailored to reflect their agency's branding and technological ecosystem.

Check feedback

Check a white-label chatbot agency for feedback. You can find them on Clutch, Trustpilot, Techreviewer, and Upwork. Testimonials can give you a better understanding of how the company builds its working process and provides white-label chatbot services. 

Some companies have pages on their websites dedicated to their partners' testimonials. You can check the feedback there and click on the link that'll get you to the partners' websites. Look into what's been created during the previous cooperation of your potential chatbot partner

Your Brand, Our Effort: Reap The Benefits of White-Label Chatbots with BotsCrew

Chatbots are no longer a luxury; they are a necessity. BotsCrew is a cutting-edge AI chatbot company dedicated to automating, scaling, and streamlining all interactions for businesses via human-like conversations. We offer GPT-powered white-label chatbots and have hands-on experience building digital solutions that work for our global customers and have been trusted by Fortune 500 companies for nearly 8 years now.

Fortune 500 level of expertise at your fingertips. For over 7 years, we've been collaborating with Samsung NEXT, Honda, Mars, Coca-Cola, KIA, FIBA, the International Committee of the Red Cross (ICRC), Adidas, etc. Access our expertise and knowledge gained over years of experience to unlock new opportunities for your business.

Highly effective GPT-based solutions without sweat. We use the most innovative GPT, AI, and machine learning. With the latest GPT version, we can faster and better train chatbots to match the specific tone of voice and personality. 

In addition, the white-label chatbot solution can access a wealth of background information and context, allowing it to generate text with a greater depth of understanding and context. Last but not least, chatbots powered by GPT-4 and GPT-4 Turbo don't require as much time and effort from the development team as they used to with older language models.

Fully customizable & scalable tech. We enhance functionality by developing additional features, integrating tools & platforms, and implementing improvements on demand and/or per the reseller's scaling needs. 

You get an innovative tool that is tailored to YOUR specific use case: with analytics, integrations, and functionality that is built to solve specifically your business problems and challenges. In addition, due to unlimited customization options, the technology looks like your own. 

Unparalleled pre-sales support. Our success hinges on yours. We're dedicated to assisting our resellers in boosting sales, crafting superior white-label chat software, and advancing their expertise. That's why we offer comprehensive support, including prototyping, pitching, essential sales materials, and the wealth of knowledge we've amassed throughout our years of experience in generative AI.

Hand-in-hand support. Require technical assistance? Have some questions or issues? Need pre-sale support? Our dedicated Account Manager will help you with any issues. 

With BotsCrew's white-label chatbot service, you can now offer your branded white-label chat software to your clients as a highly profitable product. Without massive investments, you can leverage the demand for chatbots and add a new income stream to your business.

With BotsCrew, brands are enjoying a 15.6X revenue boost without any hassle or massive, high-risk investments.

Start leveraging your GPT white-label chatbot and automation now. Schedule a call with one of our experts.