Legal/AI/Chatbot • 5 min read

Ailira Success Story: AI Chatbot for Australian Law Firm

How Ailira revolutionized the legal industry

Daryna Lishchynska
Daryna Lishchynska
Mar. 5, 2018. Updated Mar. 27, 2024
Ailira chatbot results

Cartland Law is an Australian law company specializing in tax law and commercial law related to tax and businesses. They resolve problems, dispute tax, and provide advice and documents to lawyers, accountants, advisors, and businesses.

The major problem that Adrian Cartland, the founder of Cartland Law, saw in the law industry was that lawyers were spending a large portion of their time performing frequently repeated tasks. He had an innovative vision for the legal industry – to merge legal information research and the automation of documents.

Adrian wanted to create a tool that would eliminate tasks that don’t necessarily require lawyers. So, they would have precious work time for meeting with clients, сollating evidence, and researching law case studies.


BotsCrew developed a powerful Artificially Intelligent Legal Information Research Assistant – Ailira. This is a chatbot with great NLP abilities and an understandable design that makes it very easy to use.

The chatbot generates legal documents fast, precisely, and much cheaper than a lawyer could. It understands natural language and responds in plain English with relevant legal answers.


The solution is divided into b2b and b2c business models. In both cases, the chatbot answers legal questions, finds and generates legal documents.

B2B and B2C chatbot flows

How much will your chatbot return?💰

Besides, in the chatbot it is possible  to connect users with a human lawyer. Suppose you would like a human lawyer to review documents or information generated by Ailira, or you wish to discuss something more complex. In that case, the chatbot can book a meeting for you to speak to a human.

How we achieved it

Adrian Cartland already had a chatbot beta version that he wanted to expand. It was a button-based chatbot that could answer simple questions. For the new version, we decided to create a tool that would cover two law issues – Generating a Will and Creating a Business. As they are the most popular and common documents.


Cartland Law wanted a chatbot widget for the website, but BotsCrew suggested a Messenger chatbot too. In 2016, Facebook was growing in popularity every day and had millions of users, making it an excellent channel for reaching large volumes of people.

Adrian liked the suggestion, and after a discussion, we decided to create both. Thus, the BotsCrew team has prepared a redesign for Ailira Webpage and implemented it together with the widget.

Our UX designer created a chatbot design that would be intuitively understandable for every user. We focused on making Ailira simple, fast, and easy to use.


Support and ongoing improvements

To create an even more sophisticated solution, we have also implemented an Admin panel. The Panel helps analyze the conversations with the chatbot and improve its NLP.

Ailira chatbot


Together with Cartland Law, BotsCrew created a powerful tool to help young lawyers and clients with business ease their way with legal documentation. BotsCrew updated Ailira's capabilities and NLP to cover more and more aspects of the law.

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