Vendor Change Saves Women First Digital's Annual Spending by 52%
Meet Ally and Myka, AI chatbots that broaden reproductive health awareness globally
Channels
Website, WhatsApp, Facebook, Instagram
Industry
Civic and Social Organization
Languages
6 languages, including English, Spanish, French, Hindi, Swahili, etc. (and more are on the way)
Use case
Raising awareness, Non-profit, Chatbot migration
In 2021, out of the 1.9 billion women of reproductive age (15–49 years) worldwide, 874 million were using modern contraceptive methods.
However, with a variety of contraceptive options available, finding the right one isn't always straightforward. Many women remain unsure of which method suits them best since it depends on many factors including a woman's overall health, age, future childbearing plans, etc.
To address this gap, a non-profit organization Women First Digital (WFD) decided to employ a chatbot featuring quizzes and survey forms to help women make informed contraceptive choices.
The organization's mission is to empower women with access to reproductive health services that are safe, reliable, and individually tailored. Its 3 major initiatives — safe2choose.org, FindMyMethod.org, and HowtoUseAbortionPill.org — exist to reduce the rate of unsafe abortions and broaden contraceptive awareness.
From the Ground Up: How the WFD Success Story Began
When the non-profit organization initially reached out to us, they already had a chatbot named Ally up and running for one of their projects — HowtoUseAbortionPill.org. It informs women about safe abortion methods and symptoms after the termination.
☹️ However, WFD wasn't fully satisfied with their current solution:
- Platform License was too costly
- Support Wasn't Responsive, Taking A Long Time to Resolve Issues
- The chatbot was rigid and buggy
- Custom features had limited flexibility
- Limited analytics
Therefore, WFD was looking for a vendor capable of replicating Ally Bot logic, eliminating the existing discrepancies in Ally's multilingual copies, and adding more advanced analytics functionality — all within less than a month.
The Re-Born Ally Bot
The current chatbot version:
- Helps find the abortion pill based on their location
- Helps find the abortion pill based on their location
- Helps calculate the probability of impregnation based on the information provided by a woman
- Can connect with the qualified counselor in case a specialized help is needed
- Provides accurate resources (helplines, ect) based on the women’s location
Recently, we introduced a voiceover feature, enabling all chatbot messages to be vocalized. This enhancement significantly improves accessibility and enriches the overall user experience.
Additionally, we set up advanced Google Data Studio Analytics that captures information about how women interact with the chatbot based on their geography and language. It helps understand which languages and communication platforms are most in use and what information about abortion is being requested in different locations for the organization to be able to direct its major efforts accordingly.
The client's ambitious target of attracting 40,000 visitors to their chatbot annually is well within reach. In just the first 6 months, 29,000 users engaged with the chatbot, already achieving 72% of the yearly goal. With this momentum, reaching the target by the end of 2024 is not just possible but highly likely.
Ally Bot has been officially presented at the International Conference on Family Planning Programming, 2022 — WFD Team was proud to share the official video introduction of its capabilities and what impact the chat has had globally.
Feedback from the client: "I don't come from a tech background; however, they made it very easy for me to follow the process."
They have the 3 C's - communication, consistency and creativity! The team is extremely communicative, reliable and hardworking. Moreover they are very strong with their relationship building and people skills. We have seen more accurate and reliable data and insights on our chatbot after working with BotsCrew. Our work requires us to be able to make constant edits to content and resources and BotsCrew have facilitated this.
Watch the Ally presentation
🤔 What's Next?
Our client was thrilled with the outcome, and they eagerly agreed to continue our partnership, leading to the creation of a new chatbot for the FindMyMethod.org project.
The new GPT-based chatbot, Myka, offers expert advice on contraception methods. Users can explore different types, compare options, and find the most suitable one for their needs. Additionally, if a user suspects she might be pregnant, she can take a short quiz to help clarify.
Each questionnaire includes up to 15 questions, ensuring thorough and personalized guidance. The chatbot itself is available on the company's website WhatsApp, and the FindMyMethod Facebook Messenger.
Extended analytics was crucial for the client, so we developed advanced, personalized analytics tailored to the organization's needs.
Conversation data:
- Number of conversations per channel (website, WA, FB, Instagram)
- Number of interactions
- Chat session duration
- Drop-of rate (% of users who dropped after initiating chat; What are atoms/conversation endpoints after which users drop).
User data:
- User ID
- Returning or a new user.
Behavioral data:
- Referral/Partner links — in instances where Myka is integrated into external websites (similar to Ally being present on partner websites), we would like to know the originating Handled phrases and Unhandled Phrases
- Click-through rate — for all clickable options and links
- Buttons clicked
- Ratings received.
The chatbot stores the collected data in a secure and organized database.
The initial goal was to have 1,000 active users per month for a Myka chatbot. In just a few months after the launch, we achieved an impressive 15,000 active users per month.
