Vendor Change Saves Women First Digital's Annual Spending by 52%

In 2021, out of the 1.9 billion women of reproductive age (15–49 years) worldwide, 874 million were using modern contraceptive methods.

However, with a variety of contraceptive options available, finding the right one isn't always straightforward. Many women remain unsure of which method suits them best since it depends on many factors including a woman's overall health, age, future childbearing plans, etc.

To address this gap, a non-profit organization Women First Digital (WFD) decided to employ a chatbot featuring quizzes and survey forms to help women make informed contraceptive choices.

The organization's mission is to empower women with access to reproductive health services that are safe, reliable, and individually tailored. Its 3 major initiatives — safe2choose.org, FindMyMethod.org, and HowtoUseAbortionPill.org — exist to reduce the rate of unsafe abortions and broaden contraceptive awareness.

When the non-profit organization initially reached out to us, they already had a chatbot named Ally up and running for one of their projects — HowtoUseAbortionPill.org. It informs women about safe abortion methods and symptoms after the termination.

☹️ However, WFD wasn't fully satisfied with their current solution:

Therefore, WFD was looking for a vendor capable of replicating Ally Bot logic, eliminating the existing discrepancies in Ally's multilingual copies, and adding more advanced analytics functionality — all within less than a month.

The current chatbot version:

Recently, we introduced a voiceover feature, enabling all chatbot messages to be vocalized. This enhancement significantly improves accessibility and enriches the overall user experience.

Additionally, we set up advanced Google Data Studio Analytics that captures information about how women interact with the chatbot based on their geography and language. It helps understand which languages and communication platforms are most in use and what information about abortion is being requested in different locations for the organization to be able to direct its major efforts accordingly.

The client's ambitious target of attracting 40,000 visitors to their chatbot annually is well within reach. In just the first 6 months, 29,000 users engaged with the chatbot, already achieving 72% of the yearly goal. By 2026 Ally had more than 220,000 conversations with users across 172 countries.  

Ally Bot has been officially presented at the International Conference on Family Planning Programming, 2022 — WFD Team was proud to share the official video introduction of its capabilities and what impact the chat has had globally. Ally has been featured across global media, industry publications, and academic research, and recognized by the Shorty Impact Awards for its contribution to human rights.

Our client was thrilled with the outcome, and they eagerly agreed to continue our partnership, leading to the creation of a new chatbot for the FindMyMethod.org project. 

The new GPT-based chatbot, Myka, offers expert advice on contraception methods. Users can explore different types, compare options, and find the most suitable one for their needs. Additionally, if a user suspects she might be pregnant, she can take a short quiz to help clarify.

Each questionnaire includes up to 15 questions, ensuring thorough and personalized guidance. The chatbot itself is available on the company's website WhatsApp, and the FindMyMethod Facebook Messenger.

Extended analytics was crucial for the client, so we developed advanced, personalized analytics tailored to the organization's needs.

Conversation data:

User data:

Behavioral data:

The chatbot stores the collected data in a secure and organized database.

The initial goal was to have 1,000 active users per month for a Myka chatbot. In just a few months after the launch, we achieved an impressive 15,000 active users per month.