From 16 Hours to 1.5: How AI Transformed Content Workflow for Our Client
90% faster content production: articles are now written in 1.5 hours instead of 16, thanks to our AI-powered workflow.
Industry
Staffing & Recruiting, Human Capital Services
Use case
Internal assistant, Business Process Automation, Workflow Automation
Results
The client (NDA) specializes in flexible staffing. Through its easy-to-use mobile app, job seekers can connect with leading companies across the U.S. and access a wide range of temporary roles — from short-term shifts to long-term placements.
Their growth strategy hinges on SEO, powered by targeted blog articles that attract organic traffic.
The Main Pain Point
At our client's company, producing a single article required 8–16 hours of a marketer's time — translating into $150–$600 in costs per piece. With demand for fresh SEO content rising fast, this pace was unsustainable.
When the client engaged us, their content team already had a workflow — keyword research, draft generation, and some prompting. But cracks quickly showed:
— Drafts were unusable in their raw form
— Prompts lacked depth and precision
— The process wasn't structured or scalable
— No integration existed with internal tools or external sources.
The client's team needed a way to quickly produce high-quality SEO content without sacrificing standards.
Our Solution
We began with a deep-dive consulting phase, analyzing the client's existing workflow to uncover bottlenecks, inefficiencies, and opportunities for automation. By mapping each step of the process we identified where AI could bring the greatest impact.
✅ Restructured the workflow
From there, we reconstructed the workflow end-to-end, designing an AI-driven system that mirrors the way a professional SEO article is written, but executes it faster, more consistently, without the chaos, and at scale.
✅ Refined the prompts
No robotic tone — every prompt was designed to produce natural, on-brand content that reads like a human wrote it.
✅ Connected the dots
The workflow now pulls from internal assets (like past blogs) and external sources — including executive thought leadership featured on platforms like Forbes.
✅ Integrated with WordPress
Articles are now drafted automatically in the CMS, ready for review in just a few clicks.
🎯 Book a Free Consultation — Learn What AI Can Do for Your Marketers. Whether you're aiming to scale SEO output, support campaign launches, or maintain a consistent publishing schedule, our AI tools are built to integrate seamlessly with your process.
Features
⚙️ Automated Content Pipeline
We built a modular, AI-powered workflow that mirrors how real content is created — just faster:
- Keyword Research. Identify the most relevant search terms to guide your content strategy.
- Source Gathering. Collect key information and references, both internal and external, to enrich the content.
- Persona Mapping. Understand the target audience, their needs, and what drives their engagement.
- Intent Analysis. Analyze the purpose behind user search queries to ensure content hits the mark.
- Brief, Draft & Publish. Generate the content and seamlessly publish it to WordPress, ready for review.
All the client's content team needs to do is enter the article topic and click "Run tool." A draft is then automatically generated and appears directly in their WordPress admin panel.
🧠 Built to Support Real Writers
Instead of replacing the copywriter, the system became a smart starting point. It accelerated the most time-consuming parts of the process, while leaving room for creative input where it mattered most.
📈 Measurable Productivity Gains
According to the client, a single copywriter can now produce significantly 5x more content. Every new article starts not with a blank page, but with a well-structured foundation: a clear outline and a set of pre-generated, editable content blocks.
Key Results
*Within 2 months of deployment:
5x Increase in Output. Content writers now produce five times more articles.
90% Reduction in Time. Article creation time dropped from 8–16 hours to just 1.5 hours.
1150% Surge in Quarterly Goals. Individual writer targets soared from 8 to 92 articles per quarter.
👉 Boost Your Team's Efficiency — Start Your AI Journey Today. Empower your content team to produce high-quality, SEO-optimized articles in a fraction of the time. Don't let your content pipeline slow you down.
Experience It Yourself — free pilot offer for your custom internal AI solution with BotsCrew
Bring your AI copywriting vision to life with a custom prototype built just for your brand. Schedule a quick call, and we'll explore your KPIs, workflows, and content goals — then create a free AI assistant demo you can test before committing.
