Podcast/Customer Service/Google • 5 min read

Reach, connect, delight. Successful strategies with Google’s Business Messages

Businesses reach out to customers. How about customers reaching out to businesses?

Marie Avandegraund
Marie Avandegraund
Jun. 22, 2022. Updated Jul. 29, 2022

There are various digital communication tools for companies to help educate customers, create a product showcase, provide support when needed and nurture the customer connection with a brand. Now the challenge is to make the most of what is available on the market to deliver helpful, timely, and engaging experiences right at the moment consumers need you. 

This week, we're excited to welcome gurus of business messages: Tina Prestino (Business Communications), Andreas Nita (Partner Development Manager), and Olga Zubashko (Product Manager). 

In the episode, they shared successful strategies with one particular tool – Google's Business Messages.

Some insightful breadcrumbs for sparking your curiosity

Consumers and brands

The must in implementation

Automation and live agents

Deep dive into our episode

Tune into this week’s episode to hear our whole conversation with Tina, Andreas, Olga and get responses to questions you may wanted to ask.

  • Who will benefit the most from Google’s Business Messages?
  • How does Google’s Business Messages differ from other solutions?
  • What are the most beneficial features of Google’s Business Messages? And for pre-purchase research/pre-sales product support?
  • What problems businesses can solve and better not solve using Google’s Business Messages?
  • What questions/experience should be automated and what it’s better to handle with agents?
  • What are the first steps to integrate Google’s Business Messages into customer experience (CX) strategy and workflows?
  • How do you keep the human touch when automation is involved?
  • What are some "rookie mistakes" when it comes to implementing Google’s Business Messages?

Check out the website for more information like success stories and benefits at businessmessages.google.

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