Why Smooth UX Is Vital For Business
“Every 1$ invested in user experience will bring 2$ to 100$ in return.”
( Forester Research)
What Is UX?
UX (User Experience) means how customers experience your product. The purpose of UX design is to increase customer satisfaction and loyalty by simplifying and adding value to every interaction between a user and your service or product.
The goal of UX design is to provide customers with a seamless, effortless online experience to gain trust, improve brand recognition and boost user retention. When a user visits your website for the first time, it creates a first impression about you and your company.
A study found that users judge your website in under a second of seeing it. In the first three seconds, consumers eye scans key elements of your website, and this determines if a person is going to stay on your site or leave it. Thus, it has to be flawless and enjoyable.
“A bad experience will turn 40% of your customers away to the competition. On the other hand, a good experience will keep your customers loyal–15.8% are less likely to switch brands when there is good user experience.”
Why Should Business Care About UX Design
There are a few simple reasons how UX design is important for your company. It benefits your business by:
Making a great first impression
When users come across your website, you have only a few seconds to impress and influence them. Recent studies show “instantly” liking website links to higher customer satisfaction for that company. First impressions are 94% design-related.
Saving your costs in the development phase
Hiring a UX designer is cheaper than hiring a developer. An experienced UX designer can find and predict usability issues so they could be immediately fixed. Testing your product in the design stage helps to avoid making changes later on when it’s more expensive.
“If you think good design is expensive, you should look at the cost of bad design.”
Dr. Ralf Speth (CEO Jaguar Land Rover)
If clients are quitting your site, obviously you are less likely to make a sale. You’re simplifying the buying experience with the UX optimized website. So basically, you are turning more readers into customers because your website is easy to use. The website which was created with the UX design in mind helps your users to easily navigate through your products and services and effortlessly find what they are looking for.
“In a recent study from Forrester Research, a well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.”
Increasing brand recognition and loyalty
If users find your website enjoyable regarding UX design, they’ll keep coming back. More customers will want to visit your site if it easy to use. If your increase customer satisfaction, you will increase their loyalty to your brand. Companies and products that offer great usability are more likely to be recommended to other users.
“Companies with highly effective UX have increased their revenue by 37%, and top 10 UX leaders in America outperform the S&P with close to triple the returns” (UXpassion).
Lower support cost, fewer support calls, therefore fewer employees
UX optimized websites are much more intuitively understandable for users which means that your customers are going to less likely have problems with your site. Less time, workers, and money are spent on answering redundant questions leading to lowering support costs.
User experience design is a new trend that deserves a lot of attention and efforts to be put in it as it can lead to better business outcomes. It is really important if your users can easily find what they are looking for on your website and intuitively understand how and where they can find everything. Your website plays a big role in forming clients first impression of your brand, company, and product.
Creating a website that is naturally understandable and UX optimized can greatly increase customers loyalty and boost their desire to share your site with others.
Author – Oleh Pylypchak