Retail needs updating. The question is: what can help?
Studies show that about 50 percent of retail customers are not satisfied. The problem is retailers are talking to customers, not with them. Before it was the product that brought customers to retailers. Now, customer engagement drives the industry, and in an increasingly digital marketplace, the essence of engagement lies in personalization. In today’s world, retailers should work on getting the attention and trust of customers. Retail needs updating. The question is: what can help?
How Can Bots Help Solve The Problem?
is a computer program that converses in natural language using data and intelligence from legacy data, performs automated tasks and can take actions on those tasks. Instead of navigating a graphic interface on a mobile app or a website, a customer now gets a virtual assistant that can talk to them, ask them questions, guide purchases, and bring a familiar user experience (texting/talking) to virtually any communication.
Chatbots can perform tasks, serve customers and deliver alerts. They can also use artificial intelligence to anticipate customers needs, what is very important to retailers. With the help of chatbots, retailers can entice and enhance the customer shopping experience. Bots present a quick-to-develop, easy-to-use, extensible solution.
Conversational Commerce is a new term to describe the act of placing orders through online conversations. It is the future of digital shopping, we suppose. Furthermore, retailers and brands will be able to connect with consumers in a personal way through messaging apps and chatbots.
In addition, chatbots will read messages, look at purchasing behavior and browsing history, and offer consumers curated products accordingly. It brings a whole new level of targeting capabilities to an already targeted digital space. And it will be very comfortable.
Now we can see the explosion of messaging apps, including Snapchat, Kore, and Facebook Messenger, major brands are experimenting with chatbots as a way to interact with customers in a more natural way, build a loyal following, and drive sales. So why would you as a retailer bring bots into the fold?
Why should bots be a part of Retail Strategy?
There are several reasons.